Dacia Logan MCV car in Europe, Latin America and Africa
Logan MCV is the second model in the Logan programme which will feature six vehicles within the framework of the Renault Commitment 2009.
Logan MCV reasserts the Renault Group’s determination to expand internationally and will be manufactured in Pitesti, Romania, the factory where the Logan adventure first began.
The daily production capacity of Logan MCV is expected to be 360 vehicles, and 100 million euros* out of the total programme outlay of 154 million euros* were spent on manufacturing-related investment concerning Logan’s production in Pitesti. These budgets were kept to a minimum thanks to the systematic application of techniques such as "carry-over" (transfer of solutions from one project to another) and "design to cost" (preponderance of the notion of value to the customer regarding technical and design specifications). These two principles were an underlying feature of the project from start to finish along with a permanent obsession for quality.
Logan MCV went on sale in Romania in October 2006 and will go on sale progressively in the course of 2007 across the rest of Europe, from Spain to Turkey, and in certain African and Latin American countries.
In its home market, Logan MCV is aimed at developing the loyalty of Dacia’s customers who already account for almost half the market. In other European markets, like the saloon version, it is expected to win over a pragmatic, rational thinking and price-conscious clientele as well as motorists looking for a highly functional and versatile vehicle. In this respect, it stands out as the perfect complement to the saloon car and gives Dacia the status of a fully-fledged brand in its own right with a range comprising several models.
|
